According to an industry report published by Cerdan in 2016,
“The recruitment process outsourcing market worldwide accounted for revenue of US$ 3,537.2 Mn in 2014. The market is projected to expand with a CAGR of 14.4% during the forecast period from 2015 to 2022.”
Opportunity is big. Competition is high.
How do you set your RPO apart, reach your target market, and achieve your business goals?
What if you could have...
A membership with the RPOA offers you a variety of high-impact, low-resource content marketing programs.
Our innovative lead generation program is unparalleled in its design and results.
Receive daily emails with contact information of qualified leads for your RPO business.
Our website is the most highly trafficked digital destination specifically for RPO in the world - it’s like being at a conference completely focused on RPO attended by over 10,000 people every single month.
Get social media enforcement by having your content shared through our social networks.
Once upon a time, conferences were the hottest marketing option to connecting with potential clients. This trend is dying. If you've attended industry conferences in the past couple of years, you likely noticed attendance is declining. For those who make it to conferences, speaking to a sales rep is the last thing they want (except to collect the goodies!).
In addition, conferences are:
Expensive - Did you know that average sponsorship investment in a single HR conference with 1,000 or less registrants is $35,000 - $70,000? In addition to sponsorship fees, you accumulate high expenses not directly related to business development, either.
Extremely time consuming - The time spent during, pre- and post-conference is time that could be spent on other initiatives for days at a time
Usually only results in a short-term spike - You might return with a stack of business cards or a list of prospects that your can put your sales team to work on. That works for a few weeks or months and then you have to start all over
Referrals are wonderful and most businesses initially grow through referrals. However, referrals are ineffective in scaling the business to the next level. It’s very unlikely to grow big enough or fast enough purely through referrals.
"The best leads we get for our business are from the RPOA."
"The RPOA has been the best partner we have."
"The RPOA is a networking place to share my knowledge and get to know people interested in RPO."
"The RPOA is a great resource for potential customers and a great way to further our industry."
"I found the RPOA online as we were researching RPO for our company. I introduced seven of my team members to the RPOA to learn and familiarize themselves with the concept and the process. We found our RPO partner through the RPO Discovery Center and used RPOA resources to guide our selection process and get us ready for the implementation."
Premium RPO Directory Listing